Flygfältets Handelspark

Brand identity

Flygfältets Handelspark is a shopping area in the Stockholm archipelago, situated on what used to be a small airfield.

Its relation and proximity to the old city centre is emphasized by architecture, graphic design and landscaping, giving it a park-like feel that allows for a slower pace.

Collaboration with U.D. Urban Design Architects.

 

The symbol represents two back-to-back F’s evoking the image of an airplane transformed into a tree, to illustrate the area's journey towards a greener place and a slower pace.

 

Information signs guide visitors and provide details about the sustainability efforts throughout the shopping area.