On behalf of the brand agency Lynxeye the creatives of New Studio was assigned to contribute in the making of Sandvik Coromants new brand experience.

Sandvik Coromant is the world’s leading developer of tools for the metalworking industry, changing, leading and driving the future of manufacturing with 8,000 employees and 1,700 patents. In response to a rapidly changing industry landscape. It needed to bring its brand heritage into a new expression designed for the future; worthy of a premium, market leading brand and suited for the specific needs of the Coromant team, products and services.

The Sandvik Coromant logotype is a tribute to the company’s heritage and history. It represents both its heritage and its relationship with the Sandvik Group. It is designed to reach present and potential customers in an efficient way, no matter where it is displayed.

The symbol manifests the precision, expertise and quality that Sandvik Coromant offers. It has been optimized for versatile use across various touchpoints, seamlessly transitioning from workwear prints to demanding applications such as laser-cutting into drills.